Smart research, concise writing, sharp editing.

Headshot of James daSilva

Why you want to hire me

I’m a B2B editor, content strategist and writer who helps companies and thought leaders reach the right people, in the right place, at the right time, with the right information.

Here’s what I can deliver for your organization:

  • Smarter B2B content strategy — or help you develop a strategy.
  • Editing expertise at every stage of the content life cycle, including newsletter and long-form copy editing.
  • Better B2B email marketing through a deep understanding of the long game of audience loyalty.
  • Speaking and presentations about 21st-century workplace leadership, reaching B2B professional audiences and more.

My clients are B2B-focused, including corporations, content agencies, nonprofits and professional associations.

I’m based in Silver Spring, Maryland, and work remotely but could be hybrid for a local client in the DMV area.

Email me for rates and availability, or book a Calendly session.

More about me: LinkedIn | SmartBrief writing

What I’ve done

Rep Cap (part-time, July 2022-present)

I oversee editing and lead a team of B2B content marketing writers for Rep Cap, a content marketing firm for professional services that approaches B2B content marketing with a journalist’s curiosity, a marketer’s spark for experimentation and a film director’s obsession with detail.

SmartBrief (2009-22)

Example of a SmartBrief on Leadership newsletter issue

I edited B2B email publications that delivered need-to-know information to business decision-makers.

I managed the SmartBrief on Leadership brand, including a newsletter, blog and Twitter account, reaching more than 200,000 decision-makers with actionable advice in a rapidly changing business environment.

This job helped me learn about:

  • Writing and editing B2B emails that deliver value, engender reader loyalty and “nudge” them to act.
  • Creating repeatable editorial processes.
  • Brainstorming, developing and launching newsletters with associations and other partners.
  • Connecting editorial ideas to revenue opportunities with our sales team.
  • Hiring, training and managing freelancers and employees.

I started my career as a Dow Jones Newspaper Fund copy-editing intern at the Star-Tribune in Minneapolis. For nearly four years, I was a copy editor and copy desk chief at a rural daily newspaper in central New York.

Speaking and other work

I also recap The Onion from 20 years ago in a weekly email that is NPR-recommended and has been profiled by Substack.