One of many "Tiger Woods headline" double entendres

When this ABC News link is to a video titled “Tiger Gets Back in the Swing of Things,” how scared should I be to click on it?

It could be worse. The least appropriate video links are those, such as does often, where there’s a death or other tragedy, and next to the headline/link, a video teaser that says, “WATCH.” It always implies that somehow we can see the actual death, assault, etc., when it’s almost always some boring media conference.

Not that I want to see the actual violence. It’s just disturbing how no one’s assessing the overall presentation on the editing (or PR) side.

Photo: Gabink via

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