advertising – James daSilva

Do you know where your most important readers are?

I’m trying to write more in February, and besides what I’ll write for work, I’ll also be writing about one of the few things I know about: digital media. What do I do? In short, I get the right information, at the right time, to the right audiences. And I’d like to help media, inContinue reading “Do you know where your most important readers are?”

USA Network and "White Collar" only vaguely know how to spell "judgment"

USA Network is running promos for the season finale of “White Collar.” Now, I neither watch nor have an opinion on that show, and the idea of “season finale” has been so diluted by USA Network’s splitting up of seasons into parts that, for all I know, this could be the seventh or eighth finaleContinue reading “USA Network and "White Collar" only vaguely know how to spell "judgment"”

United Concordia doesn’t understand the phrase "open season"

I take the Metro to work each day in Washington, D.C., and as I ascend toward ground level at the Verizon Center, I’ve been passing an advertisement for United Concordia about the savings you can get from its dental plans. Presumably, it’s also open-enrollment season. Thus, you’d think, there could be a way to useContinue reading “United Concordia doesn’t understand the phrase "open season"”